Superpowers for everybody!
Germany’s most popular second-hand platform eBay Kleinanzeigen is now called “Kleinanzeigen”.
And while everyone at the company was already celebrating, we wanted the whole of Germany to join in.
Therefore we created a campaign that revealed a superpower that truly everyone has:
selling things second-hand.
Get ready for the world’s first superhero trailer without one single explosion in it.
Boom! 💥
TVC:
Director: Micky Sülzer
Motifs:
Big: When you get how much CO2 can be saved by trading secondhand.
Big: To even buy the pink outfit in green.
Big: When your old console is now leveling up your account balance.
Big: Toys that don’t make us gamble away our future.
Award:
The case was awarded with gold at the “Marketing For Future Award” 2023